Will the next BTS come from the US? K-pop companies look West
South Korean media conglomerate CJ ENM is also looking to the Americas for new K-pop-inspired talent, but focusing its attention further south.
On May 7, the WarnerMedia-backed streaming service HBO Max announced it had teamed up with CJ ENM to create a K-pop-inspired act through a star-search programme featuring contestants from Latin America. The two companies will work with Endemol Shine Boomdog, the Spanish-language arm of TV show producers Endemol Shine.
The series will seek out boy band