Will the next BTS come from the US? K-pop companies look West

South Korean media conglomerate CJ ENM is also looking to the Americas for new K-pop-inspired talent, but focusing its attention further south. On May 7, the WarnerMedia-backed streaming service HBO Max announced it had teamed up with CJ ENM to create a K-pop-inspired act through a star-search programme featuring contestants from Latin America. The two companies will work with Endemol Shine Boomdog, the Spanish-language arm of TV show producers Endemol Shine. The series will seek out boy band
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